|Source: PaperStopper, ASIDE, 2013|
These young entrepreneurs took on this project-based learning assignment with great enthusiasm. They worked through problems in the design process to come up with solutions, often revamping their prototypes again and again. Equally rewarding was watching the “ah-ha” moments when they realized they were on to something.
|Source: Tree Bark Edibles, ASIDE, 2013|
|Source: Lights: Out, ASIDE, 2013|
The final phase of the project was marketing their goods, complete with brand messaging, packaging, and display. It’s where we hoped all the lessons in media literacy they’ve learned through the years would come together. They did not disappoint us either. To help advertise their wares, they wrote jingles in English class with their teacher, Barbara Thomas, and recorded them in GarageBand with the technology teacher, Leslie Gulbransen.
Two of our most innovative ideas that tried to solve real problems were Lights Out and PaperStopper. Some displayed incredible handiwork in crafting their products, such as Spark Accessories and DnA Bows. Still others, such as Tree Bark Edibles, took a snack recipe and packaged it with an environmental note. Each entrepreneurial idea carefully thought out the packaging, logo design, and branding that showed a continuity worthy of any business.
|Source: DnA Bows, ASIDE, 2013|
|Source: Spark Accessories, ASIDE, 2013|